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Livemint Atanu Biswas

Well deserved send-off: Fifa’s proposal to turn the football World Cup into yet another tradable asset

Well deserved send-off: Fifa’s proposal to turn the football World Cup into yet another tradable asset

An idea aimed at international peace as its dividend cannot be turned into a narrowly held asset without the approval of football fans around the globe. Fifa's plan under Gianni Infantino to sell shares in its World Cup business was dropped for good reason.

Nearly a century ago, Jules Rimet had something else in mind for football. Europe was recovering from a devastating war and drifting towards another. Rimet believed that if nations could compete on t… [+4739 chars]
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